This Wipe Is Not Moist!

My daughter recently had to get glasses. She is 8, so we don't have to deal with them being instantly destroyed or lost within 24 hours.

She is old enough where the female hierarchy is being established at her school, however. This means that appearances and social status is something to be aware of.

We were concerned that she would balk at having to wear them but so far she is very excited about the glasses.

First, she can see perfectly now (which she likes). Second, we positioned the purchase in such a way that she was in charge of everything.

We went to two different eye glass stores and allowed her to pick whatever frame she wanted.

(With gentle steering, of course.)

Third, I instantly say yes to ANYTHING glasses related. New case? How about two. Can you put stickers on the case? Not only that, you can staple a piece of cheese on there and call it art if you want.

When she asked me if she could get some disposable glass cleaning wipes for her glasses, so she didn't have to carry around that cloth they come with all the time, I did not hesitate to say yes.

Environment be damned!

I bought a pack of 50 and proudly brought them back to my daughter. She got out a small square packet from the box and ripped it open.

It was dry as a bone.

I did the same.

Also, dry as a bone.

It seemed that the box was old enough that everything had dried out. This annoyed me given the circumstances.

Later in the day, I took the box back to where I bought it in order to return it. If you know anything about me, you will understand how rare this is.

I NEVER return things.

I can count on one hand how many times in the last 20 years I have taken something back to the store. The main reason is time. My time is valuable and I don't waste it taking back a $5 or similar product.

Another reason I don't return things, is I make a decision and then move on. In the words of Yoda, I do or do not. Waffling on decisions slows everything way down and money is attracted to speed.

This time, it involved my daughter so I wanted to get her what she needed immediately. The goal is 100% positivity around her new glasses.

I saunter back into the store and go to customer service.

I very politely say:

"Hello! I purchased this earlier today and these wipes have dried out."

To illustrate my point I pull one out and open it. Perfectly moist. I open another one. Perfectly moist. The customer service guy grabs one and opens it. Perfectly moist.

He looks at me, trying to decipher what scam I am trying to perpetuate on the store.

"Well, that's weird!" I say. "It looks like I got the only two dry packets in the whole bunch. I will take them back. Thanks!"

And I meekly left the store.

I had made a fatal blunder. I didn't go deep enough in my investigation. There were fifty packets and I only opened two.

If I would have thought this through a bit more I would have understood that maybe the top layer got the most air/heat and would have caused the packets to dry out.

I would have saved the trip to the store if I would analyzed the problem from a couple of angles.

It is easy to make snap decisions on initial assumptions.

Take for example the price of the Ghostletter Seminar where I teach the framework for my newsletter business and my friend James Carran teaches his frameworks on being a faster writer, better wordsmith, and elite editor.

The cart is open for one more day and it is $300.

This is not a small amount of money. You might be thinking about spending that money on something else, or asking yourself "Is this worth it?".

It is easy to say "no" to the purchase with that line of thinking.

Heck, I would probably say no from that angle.

But just like you shouldn't quit after opening two moist packets and yelling "This wipe is not moist!" in a rage, I would have you consider there is another level of thinking you can deploy.

What is the potential return on investment?

In other words, what will this $300 potentially generate?

The core framework I teach is a newsletter offer where the goal is to charge $1,000 for four newsletters, that should take you no more than 2 hours to complete each issue.

This means you will establish a minimum rate of $125 an hour as a paid writer.

If you aren't charging that much right now and could pay $300 to give yourself that rate forever, would it be worth it? Is that a good ROI on your money?

Let's for the sake of argument say that you are only able to get someone to pay you $500 for 4 newsletters. Let's ignore the $62.50 hourly rate and instead focus on what you would make in a year.

You see, my framework revolves around a Monthly Recurring Revenue (MRR) model. The great thing about newsletters as a content strategy is that your clients need them every single week. This means that they pay you every month for the service.

One client paying you $500 a month (half of what I suggest) still makes you $6,000 in one year.

Is $6,000 a good return on a $300 investment?

Remember, this is all based off of one client. I would suggest going and getting more than one but that is just me.

I can't guarantee these results because I don't control the universe. I do know they are possible because I have personally done it, building a portfolio of 9 clients, with around 20 hours of work a week to service them.

I can only offer to show you what I did. You have to make the decision if the investment is worth it.

The rest is up to you. Here is the link to the sales page: Ghostletter Seminar

Spots are in the single digits as I write this, so don't dilly dally.

More in a bit . . . Wade

PS - Again, the cart closes tomorrow so it will be back to the normally scheduled programming after that.